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Also, known as Memphis Milano or the Memphis Group, was a radical design movement born in 1981 in Milan, Italy.

The group was Founded by Ettore Sottsass and was comprised of several notable designers. The group consists of Masanori Umeda, Shiro Kuramata, Andrea Branzi, Nathalie du Pasquier, Michele de Lucchi, Peter Shire, Marco Zanini, Martine Bedine, George Sowden, Michael Graves, Hans Hollein, Matteo Thun, Marco Zanuso, Thomas Bley, Barbara Radice, Aldo Cibic, Massimo Iosa Ghini, Gerard Taylor, Javier Mariscal, Beppe Caturegli and Ernesto Gismondi.

How did this outrageous radical design movement start in the first place?

Ettore Sottsass founded Sottsass Associati in his early 60s- a milan based design consultancy.

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This formation would be the breeding ground for the future memphis movement.